A Brief History
AvaTrade was founded
way back in 2006 and originally traded under the AvaFX name. The brokerage
however re-branded itself in 2013, as AvaTrade in part to reflect the wide
range of instruments available to trade with the brokerage. The brokerage is
regulated in a number of different jurisdictions with the firm having imprints
based in Ireland, Australia and an offshore arm of the company based in the
British Virgin Islands (Source). The
brokerage is well known among traders and has one of the larger Forex affiliate
programs which is responsible for driving a substantial amount of business to
the firm. In 2013, the firm received some negative press for releasing a series
of adverts which were criticised as being deeply sexiest. Despite moves in the
industry towards STP/ECN models the brokerage still operates as a Market Maker.
Services
The name change from AvaFX to AvaTrade highlights the
increased ranges of trading instruments offered to the firms clientele, while
the core of the business is still focused on FX trading. In addition to a wide
selection of FX pairings the brokerage also offers Precious Metal, Indice,
Bitcoin, Stock, Bond and Commodity CFD’s. This is quite a substantial range of CFD’s for
a brokerage to offer with many other brokerages sticking more to their core FX
offering. The brokerage offers both
fixed and floating spread accounts, though the firm has been criticised for the
width of their spreads by many who have traded with them. At the core of the
brokerages platform offering is their AvaTrader which is available as both a
web trader and as downloadable client, however the brokerage also offer clients
the ever popular MetaTrader 4 platform should they prefer. Social trading is
also supported and available via both ZuluTrade and Tradency’s Mirror Trader. As
already briefly touched upon AvaTrade began offering Options Trading to its
clients in 2013, through a partnership with Sentry. The options offer aren’t
Binary, but rather vanilla options as one would find traded on an exchange (Source).
Regulatory
Information
AvaTrade operates a number of imprints meaning that it is
regulated in a number of different jurisdictions. In Europe, the brokerage is
regulated in Ireland by the Central Bank of Ireland, this allows the firm to
accept clients from throughout the European Union via MiFID’s outbound
passporting. The Australian arm of the firm is regulated by ASIC allowing the
firm to accept clients from Australia, additionally AvaTrade has an imprint
based and regulated in Japan allowing the firm to take on clients from the
lucrative country. The brokerage also operates an offshore entity which is
regulated by the British Virgin Island’s light touch regulator the Financial
Services Commission. Many firms have started such offshore entities allowing
them to take on clients from regions which would require them to open a local
office and gain regulation.